This is a book about achieving complete web visibility. If you’re involved in something web-based—and these days, everything is web-based—you need to understand the things on the Web that affect you. Of course, today, everything affects you, which means looking far beyond what visitors did on your site to the communities and competitors with which you’re involved.
While the Web is a part of our daily lives, web visibility lags far behind. Web operators seldom have a complete understanding of how visitors interact with their sites, how healthy their web properties are, what online communities are saying about their organizations, or what their competitors are up to. What little visibility they do have is fragmented and imperfect.
Download
0 comments:
Post a Comment